eConcept.lu – WebAgency | Agence de communication & marketing | Luxembourg

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Corporate Identity

Why is a corporate identity so important?

Corporate identity is about the external perception of your internal business.

How do you want to be seen by your customers? How are you being perceived?

What is corporate identity?

Corporate identity is the visual identity you give your company influencing your customers’ perception of you.

Does that sound complicated? That’s why we are here to help!

Let’s start with the design of your brand from scratch:

What are the essentials of corporate design?

It all starts with your logo. Mainly an icon or symbol that will be seen at first glance. The customers should always associate that sign with your company even without being able to read the name or slogan.

The other essentials are the name, slogan, style, color scheme, typography and imagery. All these elements can be managed using a special brand guideline manual.

They can be used on business cards, letterheads, clothing of employees, buildings, vehicles and more.

Essential elements of corporate design

  • Logo
  • Imagery
  • Typography
  • Color scheme

"Products are made in a factory but brands are created in the mind." - Walter Landor (branding pioneer)

With your new corporate design we can go ahead and create your business cards, promotion flyers, letterheads and all kind of promotional material.

After the print media comes the digital part.

Every major company nowadays has its own website and email address. We can help you chose the ideal domain name for you, register it and setup a webspace and mailboxes. Our other services reach from the creation of simple landing pages to fully featured websites including e-commerce.

Our marketing specialists can guide you through the whole process and help you setup an advertising strategy using our social media channels or create yours. If required we can also provide you with social media coaching to help you get going. 

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