eConcept.lu – WebAgency | Agence de communication & marketing | Luxembourg

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Social Media Marketing

What is the real importance of social media?

Social media is playing an ever growing part of people’s lives, almost everyone is active on some platform.

As a side note: there are 3 billion people in the world.

What does this mean for you as an entrepreneur?

Social media offers you, as a company, the opportunity to present yourself on different platforms, to position yourself and to stand out. With regular content, you can attract and inspire new prospects and customers, which in turn brings you new visitors to your website and ultimately contributes to income generation.

Social media is more than just a presence, it's your business card!

To stand out as an entrepreneur, it is beneficial to be active on channels like Instagram, Facebook, Twitter, XING or LinkedIn, these are the biggest and most important. The mother of all channels is Facebook. In Europe alone, 305 million people use Facebook every day. For you, as an entrepreneur, it’s a great marketing tool that many underestimate.

It is important to make the right choice of social media channel, it can have a big impact on your business. Therefore, focus on one or two channels that you mainly use.

Many think that social media is all about content creation, but that’s only part of it. In fact, social media marketing is all about building relationships. It’s about building a relationship with the customer through digital channels and creating attraction. It is important to strike the right balance between marketing the product or service and providing useful information for the reader.

6 reasons why Social Media Content Marketing is important to your business:

  • Visibility
  • Customer acquisition
  • Interaction with customers
  • Image creation
  • Social media brings traffic to your website
  • Increase in turnover

Every business should have a social media content management system. This can increase a company’s productivity because content can be managed quickly and easily.

Social media presence is important to you, but you don't have the time?

We support the development and implementation of your content strategy. We plan, produce, distribute and analyse digital content.

Our tasks as Content Manager: planning-creation-management

  • Analysis of the current situation
  • Planning, creation, maintenance
  • Online content planning
  • Editorial content design
  • Image, text and multimedia content
  • Blog posts
  • Add images and textual content to websites
  • Website optimization

The Content management is very extensive and varies depending on the size and wishes of the company, as well as the target group! We will inform you of our social media content management as part of maintenance without obligation, and together we will find the right design to achieve your goals.