First things first: the impression

The first few seconds are enough for your customer to judge your business. It is of utmost importance to make a positive impact on your audience. An unappealing website makes your brand perception look bad and you might loose the customer to your competitor.

Not only your products and brand are important but also your customer service. An outdated design means also bad service. You need to go for a modern, stylish, bright, inviting website where your audience feels like being welcome.

A professionally looking web presence reflects the quality of your brand. It inspires trust amongst your audience and will most likely create more leads (create new customers) than a poor design!

The web design needs to reflect your whole corporate design. Your business cards, flyers, letterheads or promotional material need to be inline with your webdesign. Your customer will also associate your logo with your growing brand.

The backbone

Your website can look beautiful but must also be fast and stable. The user does only allow a few seconds for a page to load.

The navigation must be intuitive (easy to navigate or find products) and the design responsive (desktop or mobile resolutions). A good balance between text and visual elements is important. The attraction rate of pictures and videos is around 10 times higher than simple text.

The used software running on fast servers will not only attract more users to your website but also help rank your site higher in search engine results (better Search Engine Optimisation – SEO).